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What is Cloud Service Brokerage?

Cloud service brokerage provides the intermediary between cloud providers and cloud consumer that assist companies in choosing the services and offerings that best suits their needs. They may also assist in the deployment and integration of apps across multiple clouds or provide a choice and possible cost saving function which include multiple competing services from a catalog.

Value added services like migration, VM portability, and API management and normalization from cloud brokerage platforms like ComputeNext also allow end users freedom to move between platforms and keep options available at a variety of cloud vendors.

According to an early Gartner research report on the topic, there are three categories of cloud service brokerage that will make efficient the delivery of IT and cloud services.

These categories and the their primary goals are to enable the following:

Cloud Service Aggregation

Aggregation in Cloud Service Brokerage creates a virtual service provider, offering normalized data models across cloud services and enabling data portability and security across a multitude of services.

Cloud Service Aggregators should empower flexibility and portability between providers.
Cloud Service Arbitrage

Arbitrage in Cloud Service Brokerage is a complementary function of Aggregation, wherein flexibility to move between cloud services and a single point of access enable end-users to select the best choice, based on metrics.

Offering choice in services is only beneficial with portability to take advantage of performance and cost savings.
Cloud Service Integration

Integration Cloud Service Brokerage is a function which maintains the data fidelity for organizations using multiple on-demand B2B software services, SaaS, PaaS, or IaaS and the resulting silos they create.

Cloud Service Integration can be complex and require effort from not only the brokerage, but B2B vendors and infrastructure providers alike.
Cloud Service Intermediation

Intermediation Cloud Service Brokerage provides specific value added services to enhance the capabilities of an existing cloud services. Examples might include identity or access management to multi-cloud services..

Ask if your cloud broker is able to intermediate based on your requirements, or if there is a limitation on new services which can be added.

What are the Benefits of Cloud Service Brokerage?


As the technology landscape is ever-changing the role of Enterprise IT is in a constant state of evolution. Cloud Service Providers have created a new and agile model for IT procurement by providing offerings that are scalable, and on-demand in nature. This has created a challenge for Enterprise IT with the widespread adoption of cloud which is not always approved or monitored. Cloud brokerage can help tame “Shadow IT” as well as enhance agility in service procurement by enabling enterprise IT to broker cloud in a secure, controlled, and intuitive way.

Have a question you want answered about cloud service brokerage? Drop us a line!