Cloud MarketplacesIn the early days of the cloud, there were a few large companies offering public cloud services. For the most part, they dominated the cloud landscape. If you wanted to deploy cloud infrastructure or launch your app on an elastic, on-demand platform, you went to one of the big guys. That is no longer the case. The cloud has exploded in recent years as businesses of all sizes have recognized its benefits. Demand engenders supply, and dozens of new vendors with exciting new cloud products have emerged. Competition has pushed prices down and efficiency up, leading to high performance, low-CAPEX infrastructure being available to every business.

To make the most of the cloud, its business opportunities, and cost efficiency, the best approach is to build a multi-cloud environment — also known as a federated cloud, choosing the most suitable vendor for each part of a company’s infrastructure. Multi-cloud environments are incredibly flexible, allowing businesses to deploy exactly the infrastructure profile to meet their needs.

However, building a multi-cloud environment is a complicated affair. Not only do cloud users have to choose between a huge number of vendors, they would also have to manage the integration between the various platforms. The overhead involved discourages many businesses from building multi-cloud environments, obviating many of the benefits of the cloud.

Cloud marketplaces, also known as cloud brokerages, are the solution. Cloud marketplaces function much like any other marketplace that deals in commodities. They unify the cloud “shopping” experience, bringing vendor offerings together in a single interface that allows for easy comparison and provisioning of cloud services.

The marketplace layer adds value to cloud platform offerings by taking care of much of the complexity involved in building multi-cloud environments. With a cloud marketplace like ComputeNext’s, it is simple to carry out tasks like choosing a cloud server provider based on cost, location, and specifications, before deploying resources onto the chosen platform.

ComputeNext takes care of the search and discovery phase of building a federated cloud, and allows users to procure and provision cloud resources from a unified interface. The cloud marketplace also takes care of managing multi-cloud connectors, radically simplifying the process of building infrastructure deployments on the platforms of different vendors.

Cloud marketplaces are a sign of the maturity of the cloud, bringing together competing and complementary services under a unified structure, giving cloud vendors access to a wide range of consumers that would otherwise be difficult to capture, and consumers the ability to choose the technology that will best empower their business operations.

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