Warning: count(): Parameter must be an array or an object that implements Countable in /home/cloudbro/public_html/wp-includes/post-template.php on line 284

Multi-Cloud Marketplaces Are A Big Win For Small And Medium Businesses

Small and Medium Businesses Gain from Multi-Cloud Marketplaces

As cloud adoption has grown, a pattern has developed. While businesses of all sizes have recognized the value of cloud computing and adopted its various service modalities, infrastructure-as-a-service (IaaS) adoption has been significantly higher among enterprise-sized organizations, while smaller businesses have predominantly chosen software-as-a-service (SaaS). Of course, there is plenty of crossover, and while smaller companies that are largely web-based have enthusiastically adopted IaaS, a significant majority of smaller manufacturing, service, logistics, and retail companies have stuck to more traditional models of infrastructure deployment like colocation and in-house data centers.

Cloud Complexity Slows SME Adoption

There are many reasons for the division in adoption patterns, but one of the more significant is the complexity of IaaS adoption. Small and medium businesses tend to have limited technical expertise compared to enterprise-sized businesses, and they don’t tend to spend on cloud infrastructure at the levels that motivate large IaaS providers to offer individual support.

That’s unfortunate, because small and medium businesses can benefit from IaaS storage and compute just as much as larger businesses. They may not need large-scale elasticity or complex infrastructure deployments, but they can certainly benefit from the flexibility, cost, and complexity reduction inherent in cloud platforms.

Now, it may seem like a contradiction to say smaller companies are leery of the cloud because of its complexity, and that cloud platforms have the potential to reduce complexity, but it isn’t. It’s a matter of current expertise, training, and habit. Smaller businesses know how to run traditional infrastructure deployments — in many cases they’ve been doing it for decades with the help of in-house system administrators and channel resellers.

Deploying on the cloud takes a shift of perspective to maximize its value.  But once the decision has been made, moving hardware and network management away from businesses to cloud vendors can result in substantial simplification. However, small business need a little a help finding exactly the right cloud components for their purposes, successfully migrating, and  avoiding vendor lock-in. And those difficulties are multiplied if the company wants to maximize the  benefits of the cloud by utilizing multiple vendors.

The cloud marketplace is huge, with many vendors competing for a slice of the pie. This is the point at which complexity rears its head again — which cloud platform is best for my workloads? who can I trust to store my data? where are they going to store it? what if they go out of business? what if my cloud servers go down? can I move between different cloud vendors without loss of business continuity if my needs change or I am unsatisfied?

Cloud Brokerages Help Cut Through The Complexity

There is a level of anxiety induced by a contemplation of the available options. Cloud marketplaces like ComputeNext make it much more straightforward to select and deploy cloud infrastructure. By abstracting from the offerings of individual vendors and offering an integration layer that combines the functionality that would otherwise be spread across many different vendors, ComputeNext makes it less complex to successfully negotiate the cloud market and make successful infrastructure deployments.

ComputeNext Enables Single Sign-on To The World’s Cloud Platforms

The ComputeNext cloud marketplace brings true multi-cloud capabilities to small and medium businesses, which empowers them to maximize the advantage of the cloud — it makes the road smoother for those that don’t have the size or the money to overcome the cloud’s obstacles on their own.

Image: Flikr/Teaguelabs


Start typing and press Enter to search