VMware – Identity Crisis?

According to Jon Brodkin at Ars Tecnica, “VMware’s focus on being a cloud service provider, as opposed to a seller of cloud-building software to service providers and IT shops, has waxed and waned.”

In line with our belief that this should be a time of soul-searching for VMware, writing – that if they “want to beat the bookseller” why not bring together their rich ecosystem of partners through federation and enable it as a public cloud?

Amazonian Steamroller

VMware’s cries at the VMware Partner Exchange Conference that whenever a “a workload goes to Amazon, you lose, and we have lost forever.” might be sounding off even louder at corporate headquarters as Amazon Web Services continues to fuel the steamroller.


For the 26th time, they dropped prices on their IaaS, lowering the cost of EC2 compute purchased as reserved instances and following up three days later with another slash, dropping prices on its Database-as-a-service DynamoDB product from between 35% and 75% across regions.

AWS now also offering a free trial of an updated tool, Trusted Advisor, which enters into the realm of cloud optimization pioneered by companies like Newvem, Cloudyn, Cloud Vertical, and Cloudability.

Workload Ignorance

According to Joe McKendrick at ZDnet, just because the price is right doesn’t mean the workload takes flight because, “for companies with well-run IT operations, the benefits of moving to cloud may be negligible.”

He was commenting on a new report from Saugatuck Technology which dictates that truly understanding a workload and knowing where and how to run it is key.

According to the report IT tends to “overlook or underestimate cloud’s true, core costs at the enterprise workload level,” due to widespread “workload ignorance” when it comes to actually sitting down to calculate the TCO of cloud and financial planning of a workload.

IBM and OpenStack

IBM is taking the plunge and building up support for OpenStack cloud. AWS competitors such as HP favor IBM’s backing of OpenStack, comparing the move to a similar bet IBM made to support Linux. They also support the decision for IBM’s cloud standards council and the push for standardization as it will bring more benefits to the end user. It should prevent vendor lock-in in the future and allow more flexibility for end cloud users.

The BSA Cloud Score Card

And the results are in, with the BSA Cloud Score Card, which is “The first-ever report to track year-over-year change in the international policy landscape for cloud computing shows that cloud readiness is improving, if unevenly.”

Global Cloud ScoreCard

The Top Ten

1. Japan
2. Australia
3. US
4. Germany
5. Singapore (Jumped 5 spots from last year)
6. France
7. United Kingdom
8. Korea
9. Canada
10. Italy

おめでとうございます
We will trust Google Translate that that means congratulations, which are in order for  Japan, who remained number one on the list and stayed active in ensuring that their modern laws facilitate a digital economy and bright future for cloud.

Until next time cloudfolks!