Hot Air in the Cloud March 8th, 2013

VMware – Identity Crisis? According to Jon Brodkin at Ars Tecnica, “VMware’s focus on being a cloud service provider, as opposed to a seller of cloud-building software to service [...]


VMWare: How to Beat the Bookseller…

To Pat Gelsinger, CEO, VMWare Dear Pat, We are reading a lot about your comment in the VMWare Partner Exchange to your partners “If a workload goes to Amazon [Web Services], you lose, and we have [...]


A Standard for the Cloud Broker

Not too long ago, IT journalist Peter Judge (follow on Twitter) for TechWeekEurope, “cloud services won’t reach their full potential until we can automate how we buy and sell them” and that new [...]