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Public Cloud AdoptionThere’s no doubting that the cloud has made a huge difference to how organizations think about infrastructure deployment, but even the most enthusiastic cloud cheerleaders are likely to be surprised at just how quickly cloud adoption is growing among businesses of all sizes.

According to new research, 94 percent of businesses use the cloud in some capacity. 89 percent are taking advantage of the benefits of the public cloud. In a similar survey carried out last year, 61 percent of businesses responded that they were using the public cloud. Over the course of the year, cloud adoption has seen massive growth.

Of particular interest is how businesses are choosing between public and private cloud deployments. Only 7 percent of businesses are making exclusive use of the private cloud; the vast majority choose to use only public cloud platforms (29 percent) or a combination of public and private clouds (58 percent).

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5961849391_1c7f2b038b_bStorage and transportation has always been a problem for media production professionals. Video and sound files are cumbersomely large. Until recently, common practice was to ship media files around on hard drives or use expensive dedicated distribution mechanisms to move them from one place to another.

That’s an inherently limited system: it constrains the flexibility of production processes in an age where responsiveness and collaboration are essential qualities of successful media production workflows.

Consider the case of a videographer in the field who needs to get her footage back to home base for editing and distribution. She could put it on physical media and have it couriered or mailed to the waiting editors, but a combination of cloud platforms, increased bandwidth, and technological solutions to the problems of transmitting multi-gigabyte files have made this approach obsolete.

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Gerard Ekdom looking confusedA recent study from 451 Research reveals some interesting facts about the nature and complexity of cloud pricing. In theory, one of the major benefits of using the cloud is that on-demand pricing makes it easy to know exactly how much a company will be spending and avoid large-scale capital expenditure. That’s certainly true, but the cloud space has yet to develop into a fully mature market, which means that companies have to tangle with wildly different pricing models and the cost itself can vary between vendors. That makes it difficult for companies to discover where they should put their investment in order to generate the best ROI.

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6971066948_5061276301_bIf you were born earlier than the late 1980s, you’ve lived through a revolutionary change in the way people consume media. If you were born in the 90s or later, you might not be aware of it, but you grew up in a media world that would be unrecognizable to both the consumers and producers of earlier decades.

We have media consumption expectations that require production and distribution workflows that are radically different from those of the past. To meet the expectations of the modern media consumer, media producers are beginning to rely heavily on the cloud, because cloud platforms are the only technology that provides the level of flexibility, reliability, and speed that modern media production processes need.

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3719448961_6393fa69d2In traditional data centers, server configuration and management was the purview of system administrators. They lugged around the servers, hooked them up to power and networking infrastructures, and installed and configured the software and services required of them by clients.

For the most part, that’s still how data centers are run, except for the last part of the process: the configuration and management of server operating systems and other software.

As companies like Google and Facebook found they needed ever quicker and more agile server provisioning, they automated much of the process, developing programmatic tools that made server configuration more akin to development than traditional server administration. So began the rise of devops, which applies the techniques of development to system administration tasks.

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Sculpture: Deadly Sins #1, Pure Products USA, by Nova Ligorano a

Media production is now an international industry. One project might involve production crews in the US, effects houses in London, editing services in Mumbai, and music production in Cape Town.

Cloud computing and digital asset management makes global collaboration more cost-effective, efficient, and practical. Data can be made securely available to participants wherever they are in the world. Access to expertise and talent is no longer artificially limited by geographical area. Media production companies can use cloud technology to take advantage of a global talent pool.

Effective media asset management is key to implementing reliable collaborative media production workflows. Cloud technologies work together to leverage the efficiencies inherent in infrastructure abstraction to radically improve the productivity of media projects that depend on multiple stakeholders being able access and manage diverse and complex collections of media assets.

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3539939004_c4e3ef5b32Even just a decade ago it was enough to produce content that satisfied users of one delivery channel. If your primary market was TV, you’d produce videos appropriate for transmission over the air. If you were creating content for online viewing, it was very unlikely if you also need to produce high-quality HD content that will be played on a 60-inch television screen.

Times have changed. Faster home Internet connections and widely available Wi-Fi and LTE connections mean it’s no longer sufficient to prepare content for distribution through one channel. Audiences have become fragmented. Content producers have to be prepared to go where the viewers are or risk losing their audiences and the associated advertising or subscription revenue. It’s now necessary to encode and transcode content that is of a suitable size to be watched on devices that run the gamut from high definition TVs, through desktops with HD monitors, laptops, large-screen mobile devices like the iPad, and the huge variety of screen sizes that modern smartphones have.

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Cloud Computing News

This week’s cloud news!

Here you’ll find this week’s top cloud computing news and hot air, via the ComputeNext cloud marketplace. This weeks’ featured stories? Different views at continued public cloud growth and usage as well as new features from CloudSigma.

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Bellevue, WA (PRweb) December 17, 2013

ComputeNext, a cloud services brokerage and marketplace technology provider and Switch SUPERNAP, the world’s leader in data center ecosystem design, development and critical operations, providing unrivaled independent solutions for colocation, connectivity, cloud and content ecosystems, plan to bring to market a Switch SUPERNAP branded marketplace for transactional cloud services. …Read More

 

According to Cisco, over two-thirds of all data center traffic will be based in the cloud by 2017 – which leaves the question:

cloud-data-center-growth

…are data center and colo providers poised to take advantage?
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